Creating eye-catching packaging designs on a budget can be challenging, but it is not impossible. With the right tools and techniques, you can design packaging that stands out and attracts customers, without breaking the bank. Here are some tips to help you create eye-catching packaging designs on a budget.
Brand identity & target audience
First, start with a clear understanding of your brand identity and target audience. This will help you create packaging that is not only eye-catching but also aligned with your brand values and speaks directly to your target customers. You should also research your competition to see what they are doing and identify areas where you can differentiate yourself.
Next, keep your design simple and clean. While it may be tempting to go overboard with colors, fonts, and graphics, a cluttered design can be overwhelming and unappealing. Instead, choose a few key design elements and stick to a consistent color palette and font style throughout your packaging.
Use design templates
Consider using templates or pre-designed graphics to save time and money. Many online design platforms offer affordable templates and graphics that you can customize to fit your brand. Alternatively, you can create your own templates using free design software like Canva or Adobe Spark.
Text font matters
Don’t forget about the importance of typography in your packaging design. A well-chosen font can make a big impact and help your product stand out on the shelf. Experiment with different font styles and sizes until you find the perfect combination that works for your product.
Choose packaging material wisely
Finally, think about the materials you use for your packaging. While custom-printed boxes and high-end finishes can be costly, there are many affordable options available. For example, you can use kraft paper or corrugated cardboard for a more eco-friendly look, or opt for clear plastic packaging to showcase your product. Consider using stickers or labels to add a personal touch and customize your packaging further.
Creating eye-catching packaging designs on a budget may seem challenging, but it’s not impossible. By considering the elements of packaging design, experimenting with creative ideas, and utilizing custom packaging options, you can create packaging that stands out from the competition. At Printonpack.com, we’re committed to helping customers find the best packaging solution. You can order packaging through our platform and ask any questions you have about creating custom packaging. We’re here to help!